Why doing good makes us feel good
Most of us think that when we do good deeds toward others, we are being totally unselfish. Noble. Altruistic. Generous. And. Maybe we are. Well, to an extent.
Yet when we “do gooders” begin to get on our high horse and secretly think that our personal motives might somehow be a bit “better” than those of our more self-centered friends (as we can secretly become prone to do), then we need to look at what science says about why we do the good we do.
Put simply; we do good because it feels good.
And we thought all along that we were doing good because we were noble, altruistic, and generous beings. Thank you, modern science, for the much-needed dose of humility.
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